Daisy Jones and the Six Rebrand

Have you watched it yet? Everyone’s talking about Daisy Jones and The Six — the book turned Amazon Prime show loosely based on Fleetwood Mac’s story. I first started talking about the show to highlight the success its had due to its branding (we’re talking everything but graphic design here!). If you’d like to hear more about the lessons we can learn from it, you can watch my video here.

But today I want to share something a little different… After gushing about the show, I admitted that I wasn’t a fan of the logo created for the fictional band. I understand it probably wasn’t the highest priority, but knowing they’ve released an actual album and have lots of marketing opportunities I think it needed to be addressed! An overwhelming poll result on Instagram meant I had to have a go at creating my own… so here it is!