Brand Interior Agency
A year-long consultancy collaboration uniting strategy, research, and creative direction to define a design agency’s identity.
Brand Interior Agency: Translating Brands into Physical Spaces
Brand Interior Agency approached me with a vision to articulate their unique position in the design industry: transforming brands into physical experiences. They were already working with high-end clients, but their brand needed strategic clarity and visual authority to match the shift they were making.
Over the course of a year, I worked alongside the founder to shape every layer of their brand — from foundational messaging and strategy to research, creative direction, and content creation. What began as a single mentorship day evolved into a deep partnership that defined their tone, visual identity, and long-term positioning within the luxury interior design space.
The Challenge
BIA’s work sits at the intersection of interiors, strategy, and business consultancy — a hybrid model that required precise articulation. The challenge was not simply to design an identity but to establish a strategic framework that could communicate value at every level: visually, verbally, and experientially.
The agency’s ethos — Designing spaces, defining brands — became the foundation. This tagline, which I developed during the strategy phase, captured the sophistication and pragmatism of their process. It positioned them as translators of brand worlds, turning conceptual language into tactile, profitable environments.
The Process
Mentorship & Strategy – Our collaboration began with an in-person mentorship day at the studio in Bath, where we defined the agency’s brand story, values, and messaging. This session established the language that now underpins all BIA communication — a confident, direct tone reflecting the brand’s blend of creative insight and business intelligence.
Global Research & Immersive Observation – To refine the agency’s creative direction, I travelled to Copenhagen for 3 Days of Design, producing an in-depth research report that explored the intersection of interiors, branding, and experience. I studied tactile environments by Ferm Living, Louise Roe, and Ask og Eng, noting how materiality, texture, and narrative merge to create emotional resonance in physical spaces. The findings revealed three recurring pillars: the power of editorial storytelling in interior design, the role of tactility in building brand identity, and the impact of cohesive atmosphere on consumer perception.
This research became the foundation for BIA’s future creative and commercial positioning — a lens through which they continue to design immersive, brand-led spaces.
Brand Identity & Visual System – Building on these insights, I developed a complete brand kit for Brand Interior Agency: logo, submarks, typography, and colour palette. The result was an editorial, minimalist identity system that aligned with luxury hospitality and design publications like Design Anthology and Sleeper. Paired with a monochrome palette of Oat, Suede, and Slate, the aesthetic reinforced BIA’s position as a sophisticated, strategy-first studio.
Creative Direction & Content – I later travelled to London to lead creative direction for a brand shoot, managing the production and narrative of the day while documenting behind-the-scenes film and stills. This shoot served not just as marketing content but as a storytelling asset — showing BIA’s method, process, and atmosphere in action.
Consultancy Deliverables – Over the course of the project, I delivered a comprehensive strategy guide, brand proposal, and research documents that continue to inform how the agency communicates and sells its expertise. Each deliverable was designed to be functional, timeless, and adaptable — tools for long-term growth rather than momentary presentation.
The Result
The new BIA identity articulates the agency’s authority in the world of branded interiors — positioning them as experts in turning ideas into environments. The clarity achieved through our work together has strengthened their narrative, enhanced client trust, and provided a foundation for future expansion.
The brand now embodies everything it set out to achieve: strategic elegance, commercial clarity, and creative confidence. It stands as a model for how design studios can integrate research, storytelling, and strategy to create more meaningful and profitable outcomes.
Creative Direction Notes
This project represents the breadth of consultancy work — where brand strategy, design, and experience converge. It was less about producing a logo and more about shaping an ecosystem: how a business communicates, how it behaves, and how it’s perceived across every touchpoint.
Through research, travel, mentorship, and creative direction, I helped BIA build a brand that feels both intelligent and human — grounded in strategy, elevated by design, and expressed through experience.This project exemplifies how I approach brand building: through deep collaboration, narrative-driven design, and emotionally intelligent strategy.
Design isn’t only about what we see — it’s how a brand is felt. I help studios and businesses translate their identity into spaces, experiences, and systems that move people.
The next chapter of your brand starts with intention.