The Completion Coach
Business cards, podcast
branding and strategic insight
Wendy O’Beirne, also known as The Completion Coach, came to me with a brand identity already in place — my role was to build upon it in a way that was subtle, tactile, and deeply aligned with her calm but quietly powerful presence.
Her business cards were designed to feel secretive and still. I used deep green GF Smith papers paired with Foilco clear foil and blind debossing — creating a layered experience that rewards the curious. Hidden words like strategy, connect and evolve reveal themselves only when tilted in the light, while a circular motif wraps from front to back — a quiet nod to her philosophy of completion.
From there, I worked on the branding for her podcast And What Else? — a space where Wendy steps out of the expected and into real conversation. She wanted to show more of herself — not just the version seen online — so I built a visual identity that feels grounded but open. Double-exposure photography (using images by Kitty Clark) hints at layered identity, and the bold logotype brings presence and purpose. The alignment running through the typography represents the clarity and confidence she cultivates in others.
I don’t just build visuals — I help bring dimension to identities. Projects like this remind me of the quiet power of detail.
Looking to elevate your brand’s experience, without the excess?