The Pause Network
Light visual identity
for two sister brands
Heather and I first worked together a couple of years ago on her brand Virtual Heather — her business that offered help with systems, and supporting others to grow. But when she came back to me in 2025, something had shifted.
This wasn’t just a rebrand, it was a reflection of personal evolution.
Heather had been holding space for so many — clients, systems, businesses — and realised it was time to create something for herself and others who are feeling the same. A place for women to be real, honest, and held. To just be present.
The Pause Network is that space — a community for women at a stage in life where they’re ready to slow down and reconnect with themselves. It’s deeply personal to Heather, and it needed a brand identity that felt the same: honest, powerful, and defiant.
We explored ideas of cyclical living, sacred geometry, intuition, and growth. The final logo features organic, hand-drawn elements, held in balance by two bold dots — a visual prompt to pause. The textured marks and subtle curves represent the messiness of becoming, while the structure beneath it holds everything steady.
Heather’s original business, Virtual Heather, was also evolving. No longer a classic VA service, it had become more strategic, more intentional, more her. She needed a visual identity that would sit alongside The Pause Network — separate, but clearly part of the same world.
The Virtual Heather logo carries this same energy, but with a different focus. It symbolises personal and professional growth: rooted, structured, and quietly confident. A hand-drawn stem sits at the centre of the mark — grounded, calm, and expansive — reflecting how Heather helps her clients grow in their own work without overwhelm or noise. It’s bold, clear, and self-assured — a reflection of the role she now plays in her clients’ lives.
I don’t just build visuals — I help bring dimension to identities. Projects like this remind me of the quiet power of detail.
Looking to elevate your brand’s experience, without the excess?